SMART Local 46: Innovating for Success in Rochester

In the heart of Rochester, SMART Local 46 is making waves with a refreshed leadership team committed to driving change and progress within their building trades union. Since the June elections, this team has implemented several pioneering strategies to ensure the prosperity and growth of their members and the wider community.

Empowering Members and Enhancing Training

At the forefront of these initiatives is a concerted effort to secure work for union members while attracting and educating new members. The union has embraced modern technologies and innovative training tools, such as a lightweight, hand-held virtual welder, that are not commonly available in the area. This tool has become a centerpiece in their training programs, sparking interest at local construction career events.

SMART Local 46’s leadership team, including members like President and Training Director Tim Ventress, Business Manager Anthony Valenti, Business Agent Jonathan Perna, and Marketing Representative Trevor Westcott, is focused on modernizing the union's approach. They have been working hard to update the union's website and are considering developing a mobile app to enhance accessibility for their members.

Embracing Technology for Growth

A key element of their strategy involves the use of a QR code generator to streamline the process of attracting new members. This QR code provides access to a wealth of information about the union, including benefits and career paths available to prospective members. It even allows users to view videos that highlight the numerous opportunities within the union.

Moreover, the union has integrated new training tools and technologies into its programs, such as laser measurement devices and two unique heat pump trainers, emphasizing their dedication to keeping pace with industry advancements. These tools are helping apprentices learn both traditional skills and modern techniques, ensuring they are well-equipped for the future.

Building Strong Community and Industry Connections

Strong relationships with contractors have been a cornerstone of Local 46's success. This partnership has enabled members to participate in high-profile projects across the Rochester region, including work on the University of Rochester Bed Tower Hospital Project and the forthcoming Riverside Convention Center Project.

With nearly 500 active members and 210 retirees, the union provides skilled craftsmanship in areas like HVAC systems, green building technologies, and architectural metal work, all of which are vital to their contractors and community. Their commitment to quality and expertise ensures a steady flow of work and opportunities.

Marketing and Outreach Efforts

To further bolster their presence, SMART Local 46 has invested in marketing campaigns, including billboards and radio ads, aimed at increasing visibility and attracting new members. They are particularly focused on reaching out to military veterans and other potential recruits who can bring valuable skills and perspectives to the union.

The leadership team is also exploring new ways to engage residential contractors, showing them how the union can provide skilled workers and help grow their businesses. By enhancing their marketing strategies, SMART Local 46 is laying down a solid foundation for future growth.

Political Engagement and Advocacy

In addition to their internal efforts, SMART Local 46 is actively involved in lobbying for legislation that would benefit their industry, such as an Indoor Air Quality Bill in New York State. This involvement underscores their commitment to not only advancing their members' interests but also advocating for policies that support the broader community.

The leadership is dedicated to educating their members on the political landscape, focusing on issues that directly impact the union and its members' livelihoods. By fostering open dialogue and encouraging informed participation, they aim to empower members to make decisions that positively affect their futures.

Overall, SMART Local 46's innovative approaches and strategic initiatives are positioning them as a leader in the building trades industry. With a clear vision for the future and a commitment to their members and community, they are setting a strong precedent for unions across the nation.