QR Codes: From Novelty to Business Necessity

In recent years, QR codes have transitioned from being mere curiosities to essential components of business infrastructure. This evolution has shifted their perception from marketing gimmicks to indispensable tools in global commerce. According to research, 41% of consumers regularly scan or tap product QR or NFC codes weekly, and 68% prefer brands that embrace these technologies.

The Rise of QR and NFC Technologies

QR codes and NFC tags have become fundamental to business strategies worldwide, underpinning efforts in compliance, traceability, and consumer engagement. A survey involving 1,500 respondents from the UK, US, and India highlighted that 80% of consumers are more likely to purchase from brands that use these technologies to enhance transparency. Moreover, 49% of consumers are even willing to pay a premium for connected products.

For businesses, the adoption is even more widespread. An impressive 92% of companies have integrated connected packaging into their operations, with 95% planning to expand these initiatives within the next year.

The Utility of QR Codes in Modern Business

QR codes are now seen as a mundane but vital component of business operations. As Cameron Worth, founder of SharpEnd/io.tt, aptly puts it, the move from innovative novelty to infrastructural necessity is significant. Every product will eventually require a QR code, and regulations increasingly demand them. While the act of scanning is simple, the real value lies in the experiences and data that follow.

NFC: The Future of Instant Connection

NFC technology is leading the charge towards more connected experiences. With advancements in chip formats and materials, NFC is becoming increasingly scalable and valuable, providing immediate and human connections. The journey that began with initial NFC projects in 2016 is now seeing fruition as businesses and consumers alike embrace this technology.

An Industry in Celebration

The importance of QR and NFC technologies was underscored at the 2025 Retail Technology Innovation Hub (RTIH) Innovation Awards, where these technologies were a focal point. A record number of entries showcased the dynamic nature of the retail sector, despite challenging times. The event, held at The HAC in Central London, marked its fifth anniversary with over 30 initial attendees expanding to a full-fledged gathering.

The event featured a vibrant atmosphere with a drinks reception, a three-course meal, and an awards ceremony hosted by a renowned comedian and writer. The growth of the awards reflects the increasing recognition of technological innovations in retail.

Looking Ahead

The future of QR codes and NFC technologies is bright, with continued expansion and integration into everyday business practices. As these technologies become more ingrained in the fabric of commerce, it is clear that their potential is only beginning to be realized. For businesses looking to stay ahead, embracing these tools could be the key to unlocking new opportunities and enhancing consumer engagement.

For those interested in implementing these technologies, a QR code generator can simplify the process of integrating QR codes into their products and services. This tool can be the first step in transforming consumer interactions and streamlining operations, making it a valuable asset in today's digital age.