Dollywood's New QR Code Drink System Stirs Visitor Discontent

As Dollywood prepares for the 2026 season, the beloved theme park in Pigeon Forge, Tennessee, is testing new features aimed at enhancing visitor experience. However, one change has sparked significant debate: the introduction of the "Scan Pour Go" drink machines. These machines require visitors to scan a QR code on their cup before filling it up, timing the pouring process and limiting the amount of drink dispensed.

The Controversial Change

This new system effectively means no more free refills, a perk previously enjoyed by many visitors. Even those holding gold or diamond season passes must now obtain a QR code for their souvenir mugs to access their privileges. Additionally, these refillable mug holders must wait around 10 to 15 minutes before scanning their cup again for a refill.

Visitor Reactions

The rollout has not been met with enthusiasm. Many visitors express dissatisfaction, attributing the change to "corporate greed" and questioning whether the park's namesake, Dolly Parton, would endorse such a move. Concerns were also raised about the financial burden placed on families, with some stating that the cost of admission, parking, and now drink limitations make visits less appealing.

• "$110 for admission, $25 for parking, and they want to limit how much you can drink."
• "The level of greed in this country is sickening."
• "Tracking a liquid that costs maybe 10 cents per cup is wild."
• "This alone will keep me from ever taking my family to Dollywood."

Moreover, others pointed out potential practical issues, such as what happens when the syrup runs out, leaving guests with watered-down drinks. While staff may assist in resetting the balance or providing another cup, the inconvenience is not lost on visitors.

Broader Implications

Dollywood is not the only amusement park implementing such systems. As companies seek ways to boost revenue amid economic challenges, limiting free refills may become a more common strategy. This shift is likely to extend beyond theme parks to other sectors like restaurants.

For visitors, this trend could mean spending more on drinks, a cost many are unwilling to bear given the existing expenses of a day at the park. The sentiment among guests is that what was once a family-friendly, accessible destination is now out of reach for many.

Looking Ahead

As these systems become more prevalent, the landscape of amusement park visits is changing. Whether this evolution will be widely accepted remains to be seen, but the initial feedback is clear: many are not pleased with this direction.

In the meantime, for those visiting Dollywood and other parks with similar systems, it's advisable to plan your hydration strategy accordingly. Consider whether the convenience of a QR code generator aligns with your expectations for a stress-free day out.